As a marketer and member of the community, Fuego was first asked to create a fundraising campaign for WideSpot Performing Arts Center, a nonprofit PAC in Stockholm, Wisconsin. This was the first effort in what would later become a rebranding overhaul.

In its fifth season, it was time for this sweet, community PAC to operate more like a real business, with dedicated roles for its working board — not only to better manage it, but to grow it more efficiently and effectively. It was then that Fuego took a position on the board with the charge to strengthen and manage all marketing and branding efforts in order to increase awareness of WideSpot's existence and expand its reach into larger, regional communities.